{"version":"1.0","provider_name":"Wise Business University Blog","provider_url":"https:\/\/wisebusinessuniversity.com\/blog","author_name":"Jiri Hradsky","author_url":"https:\/\/wisebusinessuniversity.com\/blog\/author\/jirih\/","title":"Necessary To Sell Benefits Instead Of Features - Wise Business University Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"clmAi4p99f\"><a href=\"https:\/\/wisebusinessuniversity.com\/blog\/business\/necessary-to-sell-benefits-instead-of-features\/\">Necessary To Sell Benefits Instead Of Features<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/wisebusinessuniversity.com\/blog\/business\/necessary-to-sell-benefits-instead-of-features\/embed\/#?secret=clmAi4p99f\" width=\"600\" height=\"338\" title=\"&#8220;Necessary To Sell Benefits Instead Of Features&#8221; &#8212; Wise Business University Blog\" data-secret=\"clmAi4p99f\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/wisebusinessuniversity.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/wisebusinessuniversity.com\/blog\/wp-content\/uploads\/2017\/07\/Blog_24_Why-is-it-necessary-to-sell-Benefits-instead-of-Features-e1442915737124-700x350.jpg","thumbnail_width":600,"thumbnail_height":300,"description":"Why is it necessary to sell benefits instead of features? If you have been in the sales industry as a career, it was always stressed that\u00a0benefits were to be highlighted\u00a0to help the prospect that he needed the product sold and how it would benefit them. Talk about benefits, and not features. Selling features in most... View Article"}